Behaviour of marketing is drastically changed over the past decade and now all businesses are starting marketing journey through online. This shift in the way that services has made digital marketing a must for any business that's trying to compete in the modern marketplace, regardless of size or industry.
Print ads, Cold Calling and Physical Marketing are Traditional Marketing tactics. Where Digital Marketig accures through only online.
It is very important for business owners to understand how digital marketing works so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience and customers. So that's why we are giving Updated and Advanced Digital Marketing Training and all of the elements involved in attracting, converting, and delighting audience and customers through online.
Over the last few years Digital Marketing in India has witnessed an exponential growth and by the end of the year, 2020 it is expected to generate over 20 Lac jobs.
Digital Marketing Outline
Concepts of Digital Marketing, Fundamentals of Digital Marketing, Digital Marketing Channels, Difference b/w Traditional and Digital Marketing, Business, Brand, Marketing Strategies, Definitions and Terminology,Components of digital marketing, Digital marketing landscape, Marketing funnel and Buyer Journey and many more.....
SEO-Search Engine Optimization
Understanding SEO, SEO Keyword Planning, Meta Tags and Meta Descriptions, Website Content Optimization, Back Link Strategies, Internal and External Links, Optimizing Site Structure, Keywords in Blog and Articles, On-Page and Off-Page SEO, Local SEO, Mobile SEO, eCommerce SEO, Optimizing with Google Algorithms,
SEM (Search Engine Marketing)
Introduction to SEM, SEM Platform, Google Adwords, How Google Adwords differ from other ads, Creating Ads, Terminologies of Ads, Ads Structures, Approval Process, Campaigns Process, Search and Display Planner, Bidding Process, Keyword Planners, Ad Extensions, Grouping, Targetting, SERP's, CPC, CPA, CPM and Many more....
Mobile Marketing & Video Marketing
Introduction to Mobile Marketing, SMS, MMS, Different Types of Messages, Advantages of SMS marketing,How to send messages in Single and Bulk, Video Marketing Introduction, Youtube Channel Creation, Types of Videos, Uploading Videos, Policies, Copyrights, Suspension, Analytics, and Many more.....
Introduction to Google Analytics, Accounts and Profile Setting, Measuring the Metrics, Reporting, Segmentation, Sorting, Filtering and Chart, Traffic Reports, Behaviour Reports, Conversion Report, Developing Report, Webmaster Tool, Setting up Code for SEO, Indexing, Site Map Creation, Site Link Creation, Crawl Errors, Setting Up and Many more.....
SMM (Social Media Marketing)
Introduction and what is Social Media, What are the Social Media Platforms, Facebook, Instagram, WhatsApp, Twitter, Google+, Linkedin, Pinterest, Profiles and Pages Setting, Post creation and Posting, Ads Creation, Campaigns, Promoting, Measuring, CTA on Pages, Hashtags, How to Marketing and Brading, Consumer Engagement, ROI
E-Mail and Content Marketing
Introduction, Advantages, E-mail Creation, Template Creation, E-mail Campaigns, List Creation, Newsletters, E-mail Designs, HTML Page Campaings, Webforms, Ad Reports, Segmentation Etc.,, Content Writing, Blogging, Content Linking, Content Marketing, and Many more....